![\"\"](\"http:\/\/www.simpletwig.com\/blog\/wp-content\/uploads\/2011\/05\/09stv-wptlib-ext2.jpg\" "\\"09STV-WptLib-Ext2\\"")
<\/a><\/p>\nPreliminary Design Scheme by STV, Inc. – SimpleTwig Rendering<\/p><\/div>\n
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Above: Initial Design Scheme Rendering<\/em><\/p>\n Why this is a problem:<\/strong>\u00a0 A rendering is used to convince the public and a client that your building should get built.\u00a0 They have 2 basic options when looking at a new project, either accept it or reject it.\u00a0 If they look at a rendering that seems noncommittal<\/span> they may conclude that the Architect isn’t sure, so why should they be sure about the project. \u00a0In my years I’ve seen the results of noncommittal\u00a0<\/span>renderings and the resulting suffering architectural practice, when large firms will not hesitate to get a professional high quality rendering done for their projects.<\/p>\n Original Design Rendering – SimpleTwig Rendering<\/p><\/div>\n <\/p>\n Why a finished rendering gets projects built<\/strong>.\u00a0 It’s simple, when a rendering presents itself as ‘not hiding anything’ it is perceived as being honest and straightforward.\u00a0 Also the public at large will be able to relate to something which reflects ‘real life’ better than something that looks more like ‘art’ or abstract.\u00a0 If the rendering is finished and polished, it will leave a positive impression of the project in the observers mind. \u00a0While a beautifully done watercolor will look great framed and hung on a wall, especially in a residence, it isn’t as practical a solution when one talks about the huge sums of money that will be invested in land, labor and materials to have a project realized. \u00a0Also, there is nothing preventing for additional renderings being commissioned to show the progress of a design.<\/p>\n Why a finished rendering means the Architect will be able to make changes and will get their building built:<\/strong>\u00a0 This is simple too, first the Architect will not be able to make changes if the public doesn’t support their project as there will be no project to work on, and second, by presenting yourself in a confident way you will instill confidence in the public.\u00a0 The ultimate goal is to get your project built, not engage the public in the design process as that is your job.<\/p>\n Above: Initial Design Scheme Rendering<\/em><\/div>\n Take a look at West Point’s Jefferson Hall Library to see what I am taking about.\u00a0 Above you can see the rendering that convinced everyone that having a library was the right thing to do.\u00a0 In the following renderings you can see the final design.<\/p>\n Final Design Rendering – SimpleTwig Rendering<\/p><\/div>\n <\/p>\n You as Architect should focus on the design to make a great building.\u00a0 I as renderer will focus on creating a positive image that the public will relate to in a positive way.\u00a0 It is my ability to help Architects get their projects built, by bridging the gap between a concept and reality, that provides the momentum towards completion.<\/p>\n<\/a><\/p>\n<\/a><\/p>\n<\/a><\/p>\n