New Building Planned for 5th and 42nd Street in Midtown’s Heart

New York Times, July 30, 1992 Giant, 3-D Billboard Planned For Hole at Midtown’s Heart

On a vacant lot at Fifth Avenue and 42nd Street – yes, there is a vacant lot at one of Manhattan’s busiest cross-roads – an 85-foot-high, three-dimensional, multimedia, walk-through billboard would rise next year, under plans announced yesterday. Continue reading “New Building Planned for 5th and 42nd Street in Midtown’s Heart”